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Denim Day Challenge

Join us! Denim Day Challenge

In recognition of Sexual Assault Awareness Month,  stand with us to raise awareness and support for much needed programs to help sexual assault survivors recover from violence! You choose the challenge for you! Here are 3 ways to make a difference this April:

 “Donate. Decorate. Advocate.”  

  • Donate directly to our services for survivors - fill out the form below, text FBWC to 56512, OR Donate your denim to any PennyWise Resale Store - See Locations.
  • Decorate a pair of jeans in support of survivors of sexual assault and drop off the denim at a local FBWC PennyWise Resale Store, where you will be entered into a drawing for a $100 gift card to a local business of your choice in Fort Bend County! Decorated denim will be sold to bring awareness and raise funds for survivor services.
  • Advocate for Survivors by finding the right opportunity for you and volunteer your time OR  Advocate for survivors by following @ftbendwomensctr on social media and sharing posts to spread awareness!

History of Denim Day 

Denim Day was derived from a sexual assault court case in 1992, Rome, Italy when a 19-year-old girl was sexually assaulted by a driving instructor during her very first driving lesson. The young girl reported the incident, and the assailant was convicted of rape and sentenced to prison. The driving instructor appealed his sentence, claiming that the sex was consensual. The man was released, and the conviction was overturned by the Italian High Court because the victim was said to be wearing “very tight jeans,” so she had to help remove them, and by removing the jeans it was consensual sex, no longer rape. This became known as the “jeans alibi." Enraged by the verdict, women in the Italian Parliament launched a protest wearing jeans on the steps on the Supreme Court. Gaining international attention, it became known as “Denim Day,” where supporters all over the world wear denim to support sexual assault survivors.

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2020 Impact

  • Crisis Hotline Calls


  • Survivors and Children Served


  • Clients Receiving Emergency Shelter


  • Counseling Hours Provided


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